Innovation & Design Thinking

Our innovation strategy for the future

Innovation and design thinking

Innovation Design thinking Hackathon
    What’s next?

    Innovation as part of our culture

    At Peterson, we recognize the importance of looking ahead, forecasting and innovation. We see it as our duty to ourselves, our stakeholders, and our clients. Not as a desire for new techniques and business models but more as a culture that we nurture in our company.

    Peterson is committed to using innovative thinking to respond to increasing requirements for sustainable business and to add value to our clients’ activities and internal ways of working.

    As a forward-thinking company, Peterson provides innovative solutions and leading technology to its services and solutions for its clients.

    Innovation versus creativity

    Innovation and creativity are two different things. Creativity in business is needed to generate great new ideas. Idea generation is a key component of innovation. For ideas to be innovative, it must also be useful. For ideas to become a successful innovation, it needs to produce viable solutions to real problems.


    What the Hack?

    We see more and more local initiatives popping up around innovation. For example, Peterson the Netherlands organizes an annual 24 hour Hackathon (for approximately 15% of their Dutch colleagues; 80 in total) linked directly to an innovation eco-system that ensures good ideas receive support and resources from higher management.

    Hackathon Event

    Mindset: Design thinking

    Design thinking is an extension of innovation that allows us to design solutions for our clients and end users with a single problem statement in mind. It not only imparts valuable skills but also embraces curiosity and can help advance our people’s careers. We use it as a mindset tool to encourage innovation in our own workplace and in working together with our clients.

    Design thinking uses a four-phase innovation framework:
    • clarify the problem,
    • ideate it,
    • develop solutions, and
    • test and implement.

    Innovation Team at Work
    “We value innovative thinking and stimulate our employees by awarding the best and useful ideas with the ‘Peterson Innovation Award’.”
    Koen Backer van Ommeren – Innovation Manager