Innovation & Design Thinking

Our innovation strategy for the future

Innovation & Design thinking

Innovation Design thinking Hackathon
    What’s next?

    Innovation as part of our culture

    At Peterson, we recognize the importance of looking ahead, of forecasting, of innovation. We see it as our duty to ourselves, our stakeholders, and our clients. Not as a desire for new techniques and business models, but we see innovation more as a culture that we nurture in our company.

    Peterson is committed to using innovative thinking to respond to increasing requirements for sustainable business and to add value to our client’s activities and internal ways of working.

    As a forward-thinking company Peterson provides innovative solutions and leading technology to it’s services and solutions for it’s clients.

    Innovation versus Creativity

    Innovation and creativity are two different things. Creativity in business is needed to come up with great new ideas. Idea generation is a key component of innovation. For an idea to be innovative, it must also be useful. For ideas to become a successful innovation it needs to produce viable solutions to real problems.


    What the Hack?

    We see more and more local initiatives popping up around Innovation. For example, Peterson the Netherlands organizes an annual 24hour Hackathon (for approx. 15% of the Dutch colleagues, 80 in total) linked directly to an Innovation Eco-system that ensures that good ideas receive support and resources from higher management.

    Hackathon Event

    Mindset: Design Thinking

    Design thinking is an extension of innovation that allows us to design solutions for our clients and end users with a single problem statement in mind. It not only imparts valuable skills but embraces curiosity and can help advance our people’s careers. We use it as a mindset tool to encourage innovation in our own workplace and in working together with our clients.

    Design Thinking uses a 4 phase innovation framework: clarify the problem, ideate on it, develop solutions and test and implement.

    Innovation Team at Work
    “We value innovative thinking and stimulate our employees by awarding the best and useful ideas with the ‘Peterson Innovation Award.”
    Koen Backer van Ommeren – Innovation Manager